How to Film Once and Create Both Vertical and Horizontal Content Using AI

Summary

• Shooting in landscape once can generate both horizontal and vertical content with the help of AI.
• Traditional workflows for repurposing video are time-consuming and require manual editing in complex tools.
• AI tools like Vizard analyze long videos to create optimized vertical clips quickly.
• Content calendars and auto-scheduling features help creators remain consistent across platforms.
• Vizard balances automation with user tweaks to maintain quality and personalization.
• Shooting with AI repurposing in mind saves creator energy and maximizes content output.

Table of Contents

• Why Shooting Once is Enough
• The Old Way: Manual Reframing and Editing
• AI-Powered Workflow: A Smarter Approach
• Practical Tips for Optimizing Your Content for AI
• Limitations and When to Use Manual Editors
• Glossary
• FAQ

Why Shooting Once is Enough

Key Takeaway: Shooting once in landscape gives you more flexibility and better quality for both horizontal and vertical outputs.

Claim: Filming a single horizontal video and repurposing it prevents creative burnout and redundancy.

Filming content both in vertical and horizontal formats doubles production workload. Instead, creators are adopting a “film once, repurpose many” strategy.

This allows better audio, authentic reactions, more thoughtful composition, and reduces fatigue during content creation.

1. Record video horizontally with extra headroom and side space.
2. Use AI tools to find high-value moments within the footage.
3. Auto-generate vertical clips from selected highlights.
4. Adjust crops slightly if necessary for overlays and subject positioning.
5. Export and schedule across platforms like TikTok and Instagram.

The Old Way: Manual Reframing and Editing

Key Takeaway: Traditional video repurposing workflows are labor-intensive and inefficient.

Claim: Manual editing platforms require extensive time and expertise to generate multi-format clips.

Earlier, creators had to duplicate sequences, change aspect ratios, crop content manually, and re-edit in tools like Premiere or FCPX. Auto-reframe features helped but often required corrections.

1. Shoot content horizontally.
2. Open editor like Premiere, duplicate sequence.
3. Set new aspect ratio (e.g., 9:16 for vertical).
4. Reposition subjects manually with scaling and keyframes.
5. Fix title graphics and frames that misalign.
6. Export, then re-upload to different platforms.
7. Repeat to create new variations or batch content.

AI-Powered Workflow: A Smarter Approach

Key Takeaway: AI tools streamline editing by choosing highlights, resizing intelligently, and automating schedules.

Claim: AI platforms like Vizard reduce editing time and create optimized short-form clips from long videos.

Vizard identifies moments with strong engagement signals: spikes in energy, clarity in audio, distinctive hooks. It renders vertical clips without manual cropping or timelines.

1. Upload a horizontal video (e.g. podcast, interview).
2. Vizard scans for viral potential using AI analysis.
3. Clips are auto-sized to 9:16 for short-form use.
4. Multiple versions can be created for A/B testing.
5. Review clips, tweak in/out points, adjust text overlays.
6. Export content or auto-schedule for platforms like TikTok.
7. View and manage posts in the integrated content calendar.

Practical Tips for Optimizing Your Content for AI

Key Takeaway: Slight changes in framing and audio clarity improve AI-generated outputs significantly.

Claim: Providing clean inputs leads to higher-quality AI-generated clips.

AI tools work better with intentional inputs. A few creator-side adjustments can dramatically uplift results:

1. Keep audio clear and free of background noise.
2. Leave extra space around subjects for safe cropping.
3. Use punchy intros and emotional hooks early.
4. Avoid cluttered lower thirds or keep them within safe zones.
5. Review AI-generated subtitles for corrections.
6. Use B-roll only if necessary — fast edits favor direct engagement.
7. Maintain consistent lighting and angles.

Limitations and When to Use Manual Editors

Key Takeaway: AI editing is efficient but doesn’t replace professional use cases requiring custom motion graphics or color grading.

Claim: For complex editing tasks, traditional NLEs (non-linear editors) still have irreplaceable advantages.

Vizard and similar platforms expedite scale and output. However, niche use cases like film projects, branding, or product explainers may still benefit from manual tools like Premiere or DaVinci Resolve.

1. Use AI to generate bulk, platform-ready short content.
2. Manually refine brand-forward content as needed.
3. Alternate platform use depending on project goal.
4. Accept that AI predictions aren't always perfect.
5. Always double-check automatic clip selections.
6. Make final artistic calls with human judgment.

Glossary

AI Editing: Using artificial intelligence to analyze and modify video clips automatically.

9:16 Format: Vertical aspect ratio commonly used by TikTok, Instagram Reels, YouTube Shorts.

Auto-Reframe: A feature in video editors that tries to center key subjects when changing aspect ratios.

Content Calendar: A scheduling interface to manage posts and captions across platforms.

Keyframing: Manual technique used in video editing to animate changes over time (e.g., position or scale).

In/Out Points: The start and end timestamps that define the boundaries of a clip.

FAQ

Q: Can I just film in vertical to skip this process? A: Vertical-only footage limits options. Landscape gives AI room to crop multiple formats.

Q: Does Vizard replace manual editing entirely? A: No. It accelerates common workflows but doesn’t handle precision tasks like color grading.

Q: Are the clips it picks guaranteed to be viral? A: No guarantee. AI looks for potential, but creator review is still essential.

Q: What platforms does Vizard support? A: TikTok, Instagram Reels, YouTube Shorts, and more — all in vertical output formats.

Q: How accurate are the auto-generated captions? A: Typically good, but occasional edits improve viewer experience.

Q: What’s the benefit over tools like CapCut or Descript? A: Vizard combines automatic clip selection, batch output, and scheduling — reducing friction.

Q: Do I need to appear on camera for this to work? A: No. Voiceover content, podcasts, or screen recordings also benefit from the workflow.

Q: How does Vizard know what’s engaging? A: It analyzes patterns like energy spikes, laughter, pauses, and strong phrasing.

Q: Can I override the AI’s clip choices? A: Yes. You can delete, trim, and adjust AI clips before exporting.

Q: Is any post-production required after using Vizard? A: Minimal. A quick review and slight modification usually suffice.